Privacy policy

Last updated: 6 August 2026

This Privacy Policy explains how BEJU BE YOU LTD, trading as Bling Base, collects, uses, shares and protects your personal information when you visit our website, create an account, place an order, contact us or use our services.

Who We Are

BEJU BE YOU LTD is the data controller responsible for the personal information collected through Bling Base.

Company: BEJU BE YOU LTD
Trading name: Bling Base
Company number: 16284365
Address:

82A James Carter Road
Mildenhall
IP28 7DE

Email: info@blingbase.co.uk

Information We Collect

Depending on how you use our website, we may collect:

Your name, billing address, delivery address, email address and telephone number.
Order details, products purchased, payment status, refunds and transaction history.
Account details and login information.
Messages, enquiries, complaints, returns and warranty information.
Reviews, photographs or other content you choose to submit.
Marketing preferences and newsletter subscription information.
Your IP address, browser, device type, operating system and approximate location.
Information about how you use our website, including pages viewed, products visited, searches, basket activity and referring websites.
Information used to prevent fraud, protect our website and keep customer accounts secure.

Payment information is processed securely by our payment providers. We do not normally receive or store your complete payment-card details.

How We Collect Your Information

We collect personal information:

Directly from you when you place an order, create an account, subscribe to emails, submit a review or contact us.
Automatically through cookies and similar technologies when you use our website.
From service providers involved in processing payments, delivering orders, preventing fraud and operating our online store.

How and Why We Use Your Information

We only use personal information where we have a lawful reason to do so.

Processing Orders

We use your information to:

Process payments and orders.
Deliver your jewellery.
Send order confirmations and delivery updates.
Manage cancellations, returns, refunds and warranty claims.

Our lawful basis is that this processing is necessary to enter into or perform our contract with you.

Customer Service

We use your information to answer questions, resolve complaints and provide support.

Our lawful basis is the performance of our contract with you and our legitimate interest in providing effective customer service.

Legal and Accounting Requirements

We may use and retain order and transaction information to meet our tax, accounting, fraud-prevention and other legal responsibilities.

Our lawful basis is compliance with a legal obligation.

Website Security and Fraud Prevention

We use technical, account and transaction information to protect customers, prevent fraudulent orders and keep our website secure.

Our lawful basis is our legitimate interest in protecting our business and customers and, where applicable, compliance with legal obligations.

Improving Our Website and Services

We may analyse how customers use our website so we can improve its design, products, services and performance.

Where strictly necessary information is involved, our lawful basis is our legitimate interest in operating and improving our business. Where non-essential cookies or tracking technologies are used, we rely on your consent.

Marketing

Where you have subscribed, we may send you emails about new products, offers and Bling Base news.

Our lawful basis is your consent or another basis permitted under applicable direct-marketing law.

You can unsubscribe at any time by using the unsubscribe link in an email or contacting info@blingbase.co.uk. Unsubscribing from marketing will not stop essential messages concerning your orders or account.

Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the website, checkout, basket, security and account features to work. These cookies do not require your consent.

We may also use optional cookies for analytics, personalisation and marketing. Where consent is required, these cookies will not be used until you make your choice.

You can review or change your choices through the Cookie Preferences link in the website footer. You can also manage cookies through your browser settings, although blocking essential cookies may affect how the website works.

Who We Share Your Information With

We only share personal information where it is necessary to operate our store, fulfil orders, provide services or comply with the law.

This may include:

Shopify, which hosts our online store and provides checkout and account services.
Payment providers used to securely process transactions.
Delivery providers, including Royal Mail and other couriers.
Klaviyo, where used for email marketing and customer communications.
Loox, where used to collect and display customer reviews.
Analytics, advertising and social-media providers where you have consented to the relevant cookies.
IT, security, website-support and fraud-prevention providers.
Accountants, legal advisers, insurers and other professional advisers.
Regulators, courts, law-enforcement authorities or government bodies where disclosure is legally required.
A buyer or successor if our business or its assets are sold or reorganised.

We do not sell your personal information.

International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate legal safeguards are in place. These may include transferring information to a country recognised as providing adequate protection or using approved contractual safeguards.

How Long We Keep Your Information

We keep personal information only for as long as it is needed for the purpose for which it was collected and to meet legal, accounting or reporting requirements.

In general:

Order, payment and accounting records may be retained for up to six years, or longer where legally required.
Customer-service, return, refund and warranty records are kept for as long as reasonably necessary to manage the matter and protect legal rights.
Account information is kept while your account remains active and for a reasonable period afterwards.
Marketing information is kept until you unsubscribe, withdraw consent or we determine that it is no longer needed.
We may retain limited information on a suppression list so that we can respect a request not to receive further marketing.
Cookie and technical information is kept according to the lifespan of the relevant cookie or technology.

We may retain information for longer where there is an unresolved complaint, legal claim, fraud investigation or legal requirement. Limited companies may need to retain certain accounting records for six years.

Data Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

Automated Fraud and Payment Checks

Shopify and our payment providers may use automated systems to assess payment risk, prevent fraud or decide whether a transaction can be processed.

Where an order is declined, held or cancelled because of a security or payment check, you may contact us for further information. Payment providers may need to deal directly with questions concerning their own decisions.

Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

Ask for access to the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to delete your information.
Ask us to restrict how your information is used.
Receive certain information in a portable format.
Object to processing based on legitimate interests.
Withdraw your consent at any time where processing is based on consent.
Complain to the Information Commissioner’s Office.

Some rights are subject to legal conditions and exemptions.

Your Right to Object

You have the right to object to the use of your personal information for direct marketing at any time.

To exercise any of your rights, email info@blingbase.co.uk. We may need to request information to confirm your identity before completing your request.

Complaints

Please contact us first if you have concerns about how we use your personal information, and we will try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Children’s Information

Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so that we can investigate and remove it where appropriate.

Changes to This Policy

We may update this Privacy Policy when our services, suppliers or legal responsibilities change.

The latest version will always be published on this page, together with the date it was last updated.

Contact Us

For questions about this Privacy Policy, your personal information or your data-protection rights, please contact:

BEJU BE YOU LTD, trading as Bling Base
82A James Carter Road
Mildenhall
IP28 7DE
United Kingdom

Email: info@blingbase.co.uk